In a befitting warm up to Sports Personality of the Year 2015, Sundae led the PR campaign for the DVD release of Life of Ryan, the cinematic documentary celebrating Ryan Giggs’ illustrious career at Manchester United. With special appearances from Class of ’92 players like David Beckham, you really don’t have to be a football fan to enjoy this one!
Distributed by Universal Pictures, the film celebrates the beautiful game and gives Giggsy fans a sneak peak into the man behind the football. In light of the Red Devils’ post-Ferguson travails, the entertainment and sporting press were hooked from the outset.
Soccer AM were the first to exclusively broadcast the brand new trailer to 500,000 viewers on Sky Sports, followed by Mirror Online. These initial pieces sparked a buzz, with further coverage secured in Mail Online, Digital Spy, Manchester Evening News and Sky Sports.
Sundae also led the Life of Ryan press junket and, tasked with three hours of Ryan’s time, we arranged and managed 10 broadcast, print and online interviews with key titles including Sky Sports, Telegraph, Manchester Evening News, ITV Granada, BT Sport, Radio 5Live, TalkSport, Press Association and Match of The Day Magazine and Kickabout.
The junket resulted in blanket next day coverage with significant mentions for the DVD in The Independent, Yahoo, Daily Mirror online, Express online, Sport.co.uk and Mail Online to name a few.
With film reviews including Total Film, The Sun, Daily Star and the Sport Review, the tribute to the unique footballer was celebrated amongst audiences and fans alike, all on the Manchester United Stalwart’s 41st birthday!
Katy x