Free Rein is a teen drama made by Lime Pictures’ for Netflix. It is a multi Emmy Award winning coming-of-age story about an American teenager, Zoe, and her summer of intrigue in the British countryside, Free Rein was shot on location in Cheshire and then Anglesey and was set on a beautiful island off the coast of Britain.
We tapped into our experience and expertise in the teen market and put together a bespoke programme publicity campaign in a very short space of time; generating cut through in a hard to reach demographic, with a range of tactics from media relations, to exclusive social content alongside traditional previews and reviews.
We quickly achieved picks and highlights in Radio Times, Daily Mail, Total TV Guide and The Sunday Times as well as regional pieces in Wolverhampton Express & Star, Shropshire Star, Aberdeen Evening Press and Irish News.
Through the effective use of individual pitches across the campaign we placed a review in The Sunday Times, an interview feature in Kidzcoolit and two separate interview features in Girl Talk as well as leading TV based pieces in The Week Junior and Refinery 29.
(Images: Free Rein / Lime Pictures / Netflix / publicity shots)