What We Did
Results
22
60m
11
About
Nickelodeon UK’s newest teen drama Find Me in Paris premiered on Nickelodeon UK in September 2018. The gripping drama featuring amazing dance sequences promised to have viewers hooked from the start. Produced by Cottonwood Media and filmed on location in Paris and stars up and coming British talent.
This show is trail-blazing youth content and the first time young people’s content has been given the high end international budget now associated with adult content.
The Campaign
Due to our expertise in the teen market, we immediately generated a bespoke programme publicity campaign in order to achieve cut through in a very difficult demographic, with a range of methods from a press junket and media relations, to exclusive social content alongside traditional interviews, previews and reviews.
Working with the Nick UK press office, we delivered an extremely well attended press junket in central London that achieved key coverage across an extensive list of national titles with 22 pieces of coverage across print and digital with an overall reach of 60,116,174.
National coverage included previews, features, fashion features and listings The Daily Mail, Radio Times, TV & Satellite Week, express.co.uk and BT.com. There was strong kids coverage in Fun Kids, Kidzcoolit, Girl Talk, Shout, First News and Top of the Pops and great regional coverage in the East Anglian Daily Times.
There was strong interest in the Scottish cast, Eubha Akilade and Christy O’Donnell which led to interview features and news stories in Scottish Sunday Express, The Scottish Sun, The Herald and The Scotsman.
Quotes
The young, talented cast, has been through hours of dance training under the likes of Zack Reece, who has worked with stars such as Janet Jackson and Kelly Rowland.
Talented cast and a sweet story sell time-travel teen dramedy
