Bench is an internationally renowned clothing brand with a long, proud and illustrious cultural history. Sundae worked on the digital content for the #LoveMyHood brand campaign, which was distributed to around 2 million unique monthly users, via the global Bench blog, which took in style, music, campaigns, culture, brand content and Bench HQ .
Our brief was to amplify the Bench #LoveMyHood brand campaign, creating unique and insightful digital content to be shared via Bench’s global platforms, that supported the brand’s history and connections to art, music, culture and style.
The 77 posts created during the 8 month campaign, paid homage to the Bench legacy, whilst also helping to nurture the brand’s move into associations with the EDM genre and building on the role of brand ambassador Jess Glynne.
We created four ’24 hours in’ city guide videos and accompanying blog posts, with well known faces of the music industry (Berlin’s Leslie Clio, Glasgow’s Honeyblood, Space resident Camilo Franco, and San Tropez’s Micky Green), taking viewers around a day and night in their own neighbourhood.
Weekly ‘What we’re listening to’ posts showcased a different band, singer, musician or DJ, from Disclosure, to Hinds, Jess Glynne, Bipolar Sunshine, PINS and many more. We also wrote about music festivals all over the world, including Burning Man, Lollapallooza, Coachella, Glastonbury and Sonar, in addition to the key fashion moments such as London Fashion Week, Paris Fashion Week and the Met Gala.
To drive sales we also delivered product focused content that looked at current trends, highlighting them within in the current Bench lines. All blog posts were then shared across Bench’s social channels, Facebook (723,521), Twitter (8,748), Instagram (9,275) and Pinterest (1,255).
Images: Ben Rose, Dan Parrott, James Chapman)