The London Short Film Festival (LSFF) is the first vital moment of the new year’s film calendar, retaining its status as the UK’s premiere destination for the best in UK and international independent short film.
LSFF is a beacon of inclusive and groundbreaking filmmaking from a diverse range of backgrounds; each year the Festival shows a huge selection of UK and international short films across music, politics and culture.
Sundae started looking after all communications for the Festival for the 2017 edition and has been retained year on year since.
Over the past three years, we’ve built a strong profile and media presence for LSFF working closely with national, regional, online, broadcast and trade media, with targeted coverage that drives ticket sales and footfall across the different strands of the festival year on year.
As we have done each year, for the 2019 edition we cooked up bespoke campaign for each strand of the festival – Music, LGBTQ, Fashion & Culture, international and we achieved coverage across national, London specific, film, events, music, comedy, LGBTQ, fashion & culture and international media outlets.
We used a variety of announcements and strategies including LSFF spokesperson interviews, filmmaker interviews, programme launch news stories, event listings, previews, reviews, event attendance coverage in order to push the festival to the fore within each sector.
Our campaign in 2019 generated 133 pieces of targeted coverage across all key media sectors and strands of the festival.
National coverage ran in national newspapers The Telegraph and i Newspaper and blanket coverage ran across all film titles including The Fan Carpet, The Cine Eye, Film Daily, Horror Hothouse, Back to the Pictures, Take One Cinema and Jump Cut Online to name a few.
LGBTQ coverage appeared in DIVA Magazine, Gay Star News and Qweerist and culture based coverage ran in Frieze, ASFF, The British Blacklist, Asian Image, GQ and NOWNESS amongst others. We also locked down interviews on BBC Radio London, LBC and BBC Radio 2.
(Images: London Short film Festival / Time Away / GIRL / Constellation of Cosmic Queens / No Woman is an Island / Rohan Ayinde / publicity shots)