What we did
Results
100+
358m
100%
About
Head for the Hills is the festival season’s final fling, a three-day music and arts event which takes place annually in the picturesque Lancashire town of Ramsbottom with a stellar lineup of artists and performers.
Maximo Park, Beth Orton, The Stranglers, Neville Staple Band and Alexis Taylor are amongst some of the top headliners that have headed up the fun, family friendly festival, which also featured innovative creative art performances and incredible home-grown talent including Dutch Uncles, Slow Readers Club and Larkins.
Sundae produced the publicity campaign and managed all press for Head to the Hills festival for two years, which included the management of the festival’s rebrand from ‘Ramsbottom Festival’ to ‘Head For The Hills’.
In 2017 and 2018, Sundae worked hard to grow the event year on year, growing press attendance at the festival each year, and generated awareness and interest for the festival, its lineup, food and drink offer, and other entertainment to drive ticket sales and footfall to the event.
The campaign
We successfully delivered two publicity campaigns for Head for the Hills in 2017 and 2018, which included the management of the festival’s rebrand and new name. Sundae also managed all of the press leading up to the festival, including a successful press launch event at Blueprint Studios where we announced the headliners live on Facebook with performances from Stealing Sheep and LIINES.
With a focus on broadcast media, Sundae delivered a national level press office and media relations campaign in the run up to the festival, developing relationships with key media partners including Manchester Evening News Citylife, Bury Times, Bolton News, Lancashire Telegraph, BBC 6 Music, BBC Radio Lancashire, NowThen, BBC Introducing Manchester, BBC Radio Manchester plus many more. Over 100+ pieces of coverage across print, digital and broadcast were achieved.
Sundae leveraged bands performing for print and broadcast interviews driving to the festival including Maximo Park(BBC Radio Lancashire), Beth Orton(6 Music), Slow Readers Club(BBC Radio Manchester), Stealing Sheep (6 Music) and more. We also landed national listings in the i newspaper, Sunday Times Culture and the Metro.
On the weekend of the festival, Sundae managed an on site press office and media liaison to deliver a huge range of press interviews on site, we also provided space for journalists to do write ups and reviews. BBC OTS Radio Lancashire produced a backstage session for headliners Maximo Park on BBC Radio Lancashire’s live Sunday night show. BBC Radio Manchester also did live OBs, plus Now Then, Louder than War, Even The Stars all in attendance interviewing artists.
Quotes
Once again the festival showed how it has become a welcome and much loved fixture as the last festival of the summer.
A festival that has always championed national stars and international legends alongside local heroes old and young.
